Brew City Marketing - Internet Marketing Company, Milwaukee

Yellow Page Advertising - A Necessary Evil

2010-05-20T10:10:00.004-05:00

If you have ever advertised your business in the yellow pages, you probably agree with that sentiment. Even though the Internet generates more leads for businesses today than any other medium (33% of people go online when looking for a business, product, or service (Nielsen 2009)), the yellow pages still command some presence.

Buying and negotiating a yellow pages program can be very trying. The programs are hard to comprehend, the discounts are a mystery, and the reps try to strong arm you into a bundle package that offers little value outside the actual print directory. If you are currently advertising in the yellow pages, you are not getting the fairest shake. They offer their best prices to non-advertisers.

Brew City Marketing was launched by former Yellow Page Account Executives; we know your frustration all too well. That is why we are pleased to announce that we provide Yellow Page Consulting at no additional charge to you. If you plan on advertising in the yellow pages, please give us a call first. We know the tactics, we know the programs, we understand the discounts, and we can help save you hundreds, sometimes, thousands of wasted dollars on unnecessary add-on items that only pad the pockets of your yellow page reps, and offer you no real value.

Call Mark at Brew City Marketing 414-350-1371 before you sign a yellow pages program to make sure you are getting a fair deal. We offer this comprehensive analysis at no charge to our clients.

Text Message and Mobile Marketing Milwaukee

2010-02-15T19:00:00.001-06:00

We are very pleased to announce that Brew City Marketing offers Text Message marketing and mobile marketing services to small businesses in Milwaukee. We are always on the chase for new marketing strategies to help our clients connect to their customers better, faster, and more often while tracking results to compute your return on investment.

Text Message marketing is just one of the many marketing strategies that Brew City Marketing can implement for your business. We offer search engine optimization (SEO), Pay-Per-Click (PPC), and Social Media, to compliment your text and mobile marketing strategy.

Text Message Marketing can help your business grow, even in a tough economy. It is efficient, cost effective, and very track able to determine your return on investment. There are a couple obvious businesses that come to mind that are excellent candidates for text message marketing:

Restaurants
Night Clubs
Golf Courses
Entertainment

Businesses in the entertainment industry are well positioned to take advantage of Text Message marketing. They can offer gain customer loyalty and increase sales by offering gift cards, promotions, giveaways, and discounts.

There are a lot of practical applications for text message marketing. A Doctor or Dentist can text alerts to patients of appointments, or when a prescription is up for renewal. A beauty salon can send a text message for the same purpose, or even to promote their services at a discount on days where they don’t have many appointments already set up. Text Message Marketing can be used by a lot of different service industries that want to fill up their schedule and offer a premium rate in order to get business during slow times.

Brew City Marketing is a marketing company that will tell you how this hot new marketing medium can be used to bring more profits to your business. Brew City Marketing will handle your account, set up the system, and ask for customers to join, add to the list of opt-in members (phone numbers). The beauty of Text Message Marketing is it is permission based; your customers have to give us the okay to text them and they can opt-out anytime.

If you are interested in learning more about mobile marketing and how it can help your business, please call us at (414) 208-0700 to set up an appointment with one of our account executives today. The appointment is free and the information is priceless.

Text Message Marketing Milwaukee

2010-02-10T10:56:00.001-06:00

Hiring a Website Designer

2009-12-22T20:47:00.002-06:00

How do you choose the right company to handle internet marketing for your business? Please notice the difference in this question to the title of this blog. The difference may be subtle in print but large to your business. The difference is advertising. Having a great looking website is very important. But having a great looking website that is marketed well on the search engines is more important.

So how do you find a company to build a website geared towards advertising? Here is a great place to start, think local.

National companies often organize themselves in a very profitable way. Economies of scale are at hand. How do you create economies of scale? Mass production. How do you mass produce websites? Templates. You create 100 websites (example). Then you create a sales force to start calling businesses. A sales representative creates interest and makes a sale. The new client picks one of the websites that they like out of the 100 examples. The company then inputs the client’s information into the template and voila, the website is done. What happens when 10 other business in your market also buy the same template website from the same company? Now you have 10 very similar looking and similar coded websites in your market. If you have a number of similarly coded websites on the internet, than YOUR chances of good rankings on the search engines go down down down. Not all national companies are this way, but a large number of them are.

One last point to make, large national companies are often too large to react to market trends. By the time they organize a new initiative and launch it, the market is on to something new. Often times, these large companies are promoting internet tactics of yesteryear.

So why is a local company so much better? First, consider this. Don’t confuse local company for local freelancer. While a freelancer may be good at developing a website, or even marketing a website, they typically are not good at both. Think about it, if a person is diligent enough to sit in front of a computer and learn coding, html, and site design, usually their brain is wired differently than someone who understands good marketing and advertising tactics. It’s not unheard of, but rare. Freelancers usually have too much on their plate, with the design, the marketing, their billing, and everything else needed to run their small operation.

So a local web marketing company is the best option? Well, yes, usually it is! A local company will (should) come to see you. This is important so they can get an idea of your real image, who you are, what you’re about, what does your business look like, etc. They also typically employ a number of individuals that specialize in their respective fields, all working together to deliver the best product, at the most economical costs.

Brew City Marketing is a local company in Milwaukee, WI. We provide web marketing solutions that fit your business needs. We will meet with and listen to your needs. We design a program that fits your budget and deliver a website that is clean, crisp, modern, well organized, and most important, well optimized. People are using search engines at a higher rate today then ever before (31% of people use a search engine first when looking for a business, product, or service). Brew City Marketing can help you get found.

Brew City Marketing http://www.brewcitymarketing.com

Should I be using Social Media to market my business?

2009-11-14T15:54:00.005-06:00

Website design and development, search engine optimization, blogging, social media: what do all of these have in common? They are all practical applications that you should consider if you are looking to develop or expand your online presence.

Depending on what type of program you are considering, social media can have tremendous influence for prospective new clients. And while a social media program may not be what is right for your business, it is definitely worth looking at. Many web development companies in Milwaukee, and abroad aren’t taking full advantage of these four practices and are therefore, selling you short.

As you are searching for a company to work with developing your internet marketing strategy, pay consideration to what they are saying about each of the four applications. After all, once you decide to partner with an Internet marketing company to handle your advertising, you want to make sure they are looking at all the angles for your business.

While not every business needs to implement all four of these practices to have an effective marketing program, (the only shoe repair man in Wausau Wisconsin probably doesn’t need to optimize his website any further than registering with the search engines, and making sure his website appears on the map feature) every business should consider all four. Furthermore, every Internet marketing company should have a good grasp on all four applications of Internet marketing, and understand the how each can work to your benefit.

Applying the right marketing mix is crucial to ensuring that your marketing dollars are stretched as far as they can be. Some of these practices are not as profitable to Internet marketing companies as others. However, at the end of the day, its not what makes your Internet marketing company money, it is what they put into play for you that makes you money.

Be wary of taking advice from any web developer who has negative things to say about social media or any other practical Internet marketing strategy, they may be more interested in their profits than yours.

Optimize your website with a Blog Part 2

2009-11-09T18:29:00.006-06:00

What is a Blog? A blog is basically a one page website. It is a compilation of articles that you have posted to the Internet. It is easily indexed by the search engines. You can write a blog every month about your industry and post it to the Internet for everyone to see. A blog is always fresh and new and the search engines love fresh and new content.

Fresh and new content updated often is a great way to ensure that Google keeps returning to your blog again and again. Once the search algorithms are trained to realize that the content on your blog changes often and is completely original, you are way more likely to see your website higher up in page rankings. Why?, because your blog is linked to your website. And by linking the two together, because your blog is well optimized, your website becomes well optimized (i.e. higher in the search results). A blog is a great way to increase site recognition and page rankings for your website. (Insert ah ha moment here)

So by creating a blog, and posting it to the internet, you have achieved one very important crucial way to optimize your website better. You are developing brand new fresh original content and posting it to the search engines. You are giving your customers much needed advice and information that they are seeking when they use Google. Your blog will appear high in the search results and because of this, will get clicked on. People will read your blog and obtain valuable information. The blog will link to your website as well as highlight your business as the expert in the field. Your blog is well optimized, your website is well optimized, and you start to see more traffic and sales as a result.

The most important thing of all is to take action. Brew City Marketing provides blogging services and can help to optimize your website better on all the search engines.
Contact Brew City Marketing for more details:
414.208.0700

Optimize your Website with a Blog

2009-10-30T11:51:00.010-05:00

Maybe you have heard of a blog before but you are not entirely sure what it is or how it works. I hope this blog will help educate you on why blogging is a great way to help optimize your website.

Everyone knows that search engines drive traffic to your website. 80% of new Internet users will find a website by using a search engine such as Google.

When you do a search on Google, Yahoo, Bing, or any other search engine, it will provide you with a large number of results for your search query. How do those search engines determine which websites to show first, based on what you just typed in? Some of the criteria (secret recipe for ranking websites) that they use:

•The number of keywords in your site that match what was typed in the search bar
•The number of times your website has been visited in the past, after being served up by the search engine (How relevant is that website to the end user. The more times one website has been clicked on over another makes that website more relevant)
•The number of links from other websites that link to your website
•And last but not least, FRESH WEBSITE CONTENT

One way to optimize your website better is to give a valuable resource away for free, like a newsletter, mini-educational course, or just industry information that will educate the customer about the value of your product or service. You can achieve all this by creating a blog!
(To be continued in November 2009)

What is SEO? Part 2

2009-10-18T14:06:00.013-05:00

What is a well optimized website?
A well optimized website has meta tags for all the keywords that relate to your business. The website has been registered with all the major search engines and has proper domain names for each relevant page title. A well optimized website has a program running which often resubmits keywords to the major search engines on a continual basis. This is why it is an art and a science…there are rules to follow but creativity also plays a big part.

Brew City Marketing specializes in providing Search Engine Marketing and Search Engine Optimization (SEO) services for local businesses in Milwaukee, WI.We can help get your website ranked in all the top search engines for the right keywords, and we do this by using strictly ethical, Search Engine Optimization methods which are fully compliant with SEO standards. No SEO service provider can guarantee rankings on the search engines; and if any company does guarantee search engine placement, find another company to provide you with your search engine marketing. Brew City marketing has, however, achieved top 10 rankings for 100% of our clients.

What are the some of the benefits of search engine optimization (SEO) for a website?
-Constant Promotion Search Engine marketing that keeps working for you.
-Targeted Traffic Increase the number of qualified visitors to your website from search engines.
-High ROI- SEO provides one of the highest returns on investment when it comes to online marketing.
-Leveled Playing Field- SEO allows you to compete on the search engines with the big companies.
-More Credibility - Your prospects will keep seeing your name pop up when they search for an expert. This is huge, because if you can get in front of your potential prospects at every point in the buyer cycle, you have a better chance of getting their business when they are at the point of making their final decision

Questions/Comments?
contact@brewcitymarketing.com

What is SEO?

2009-10-18T13:29:00.014-05:00

Have you ever wondered what makes one website come up over another one when you do a search on Google, Yahoo, or another search engine? The answer to your question is Search Engine Optimization otherwise known as SEO.

What is Search Engine Marketing (SEO)? SEO is the art and science of getting your website to appear in the natural/organic results section of a search engine when people type in keywords that are relative to your business. If I am using Google to look for a website developer, I might type in, “Website Development, Milwaukee, WI” in the search bar of Google. When I press the enter key, Google produces results for my query based on who has a website that is registered with Google, that has text in that website which relates to the text that I typed in the search bar. Of course it goes deeper than that. There are a lot of similar businesses in the market. The business that has a well optimized website will come up higher than a business that has a website that is not so well optimized.

Having a website isn’t enough. You have to leverage your website as the powerful marketing tool that it is. Search engine optimization helps you do exactly that

To receive a free SEO analysis for your website, call 414-208-0700 or email us: contact@brewcitymarketing.com
http://brewcitymarketing.com/

Website Redesign Milwaukee

2009-09-26T08:55:00.012-05:00

A Custom To Roofing and Gutters, LLC. is a commercial and residential roofing company located in Milwaukee, Wisconsin. Brew City Marketing is working with them to enhance their visibility on Google, Yahoo, and Bing for up to 500 specific industry keywords and locations. We know we will get more visitors to their site within the first month, however, a simple website redesign was recommended to ensure the visitors converted into customers by being able to find the important information fast.

The website redesign consisted of adding a video to homepage, correcting spelling errors that the previous local web design company overlooked, and changing some wording and content so important text was more noticeable. A random stock photo was also removed because it was irrelevant to roofing and then replaced with a photo from the customer’s previous projects.

A Custom To Roofing and Gutters, LLC. was a pleasure to work with and we are excited to help them improve their visibility on the search engines, successful visitor conversions, and on-going website updates and maintenance. Stay tuned: first month results and conversion tracking from the Milwaukee search engine optimization program will be posted in a few weeks.

For more information, please contact us at:

contact@brewcitymarketing.com

http://brewcitymarketing.com/

Beer Week lesson: Differentiation is Key!

2009-09-17T08:34:00.003-05:00

Beer Week lesson: Differentiation is Key! http://ping.fm/swHr0

10 Common Mistakes in Logo Design

2009-09-17T08:21:00.003-05:00

10 Common Mistakes in Logo Design
http://ping.fm/r1hQX

Kite Fest Milwaukee August 2009

2009-09-13T07:50:00.003-05:00

Kite Fest is at Veterans Park again today! It is going to be a PERFECT day for it!
http://ping.fm/zbeOi

Do It for Danny 2009

2009-08-28T10:57:00.002-05:00

ALL MOTORCYCLE RIDERS - there is a charity ride, raffle, and party for the USO tomorrow (8.29.09) at Suburban Motors!!!!! See you there rain or shine.
http://ping.fm/Zg0P0

Marketing & Advertising Ideas

2009-08-27T07:52:00.001-05:00

51 Cool Marketing Advertising Ideas
http://www.youtube.com/watch?v=7_25Vqiuf6g

Is Social Media a Fad?

2009-08-21T19:16:00.004-05:00

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics
http://ping.fm/SKUkL

New Office for Brew City Marketing

2009-08-20T13:09:00.002-05:00

our new office! 92&Center
http://ping.fm/r6yow

Website Design Success Story

2009-08-19T18:39:00.013-05:00

Thurow Plumbing, LLC provides residential plumbing service to homes in Southeast Wisconsin areas such as Milwaukee, Mequon, Germantown, and Thiensville.

Challenge:
Thurow Plumbing wanted to establish a presence on the web so referrals and new customers could find them. Thurow Plumbing partnered with Brew City Marketing to create a website and logo that would not only attract visitors but get them to call or email him for an estimate.

Results:
“Everything about the site is the way I pictured it. They seemed to understand the way I wanted everything to look on the site without giving them much to work with.”
Brad Thurow, Owner, http://thurowplumbing.com/

Thurow Plumbing also enrolled in a monthly search engine optimization program. After the 1st month, Thurow was listed on the first page of google for nearly 60 keywords. Another case study to come with quantifiable results in about a month.