Optimize your Website with a Blog

Maybe you have heard of a blog before but you are not entirely sure what it is or how it works. I hope this blog will help educate you on why blogging is a great way to help optimize your website.

Everyone knows that search engines drive traffic to your website. 80% of new Internet users will find a website by using a search engine such as Google.

When you do a search on Google, Yahoo, Bing, or any other search engine, it will provide you with a large number of results for your search query. How do those search engines determine which websites to show first, based on what you just typed in? Some of the criteria (secret recipe for ranking websites) that they use:

•The number of keywords in your site that match what was typed in the search bar
•The number of times your website has been visited in the past, after being served up by the search engine (How relevant is that website to the end user. The more times one website has been clicked on over another makes that website more relevant)
•The number of links from other websites that link to your website
•And last but not least, FRESH WEBSITE CONTENT

One way to optimize your website better is to give a valuable resource away for free, like a newsletter, mini-educational course, or just industry information that will educate the customer about the value of your product or service. You can achieve all this by creating a blog!
(To be continued in November 2009)

What is SEO? Part 2

What is a well optimized website?
A well optimized website has meta tags for all the keywords that relate to your business. The website has been registered with all the major search engines and has proper domain names for each relevant page title. A well optimized website has a program running which often resubmits keywords to the major search engines on a continual basis. This is why it is an art and a science…there are rules to follow but creativity also plays a big part.

Brew City Marketing specializes in providing Search Engine Marketing and Search Engine Optimization (SEO) services for local businesses in Milwaukee, WI.We can help get your website ranked in all the top search engines for the right keywords, and we do this by using strictly ethical, Search Engine Optimization methods which are fully compliant with SEO standards. No SEO service provider can guarantee rankings on the search engines; and if any company does guarantee search engine placement, find another company to provide you with your search engine marketing. Brew City marketing has, however, achieved top 10 rankings for 100% of our clients.

What are the some of the benefits of search engine optimization (SEO) for a website?
-Constant Promotion Search Engine marketing that keeps working for you.
-Targeted Traffic Increase the number of qualified visitors to your website from search engines.
-High ROI- SEO provides one of the highest returns on investment when it comes to online marketing.
-Leveled Playing Field- SEO allows you to compete on the search engines with the big companies.
-More Credibility - Your prospects will keep seeing your name pop up when they search for an expert. This is huge, because if you can get in front of your potential prospects at every point in the buyer cycle, you have a better chance of getting their business when they are at the point of making their final decision

Questions/Comments?
contact@brewcitymarketing.com

What is SEO?

Have you ever wondered what makes one website come up over another one when you do a search on Google, Yahoo, or another search engine? The answer to your question is Search Engine Optimization otherwise known as SEO.

What is Search Engine Marketing (SEO)? SEO is the art and science of getting your website to appear in the natural/organic results section of a search engine when people type in keywords that are relative to your business. If I am using Google to look for a website developer, I might type in, “Website Development, Milwaukee, WI” in the search bar of Google. When I press the enter key, Google produces results for my query based on who has a website that is registered with Google, that has text in that website which relates to the text that I typed in the search bar. Of course it goes deeper than that. There are a lot of similar businesses in the market. The business that has a well optimized website will come up higher than a business that has a website that is not so well optimized.

Having a website isn’t enough. You have to leverage your website as the powerful marketing tool that it is. Search engine optimization helps you do exactly that

To receive a free SEO analysis for your website, call 414-208-0700 or email us: contact@brewcitymarketing.com
http://brewcitymarketing.com/