Hiring a Website Designer

How do you choose the right company to handle internet marketing for your business? Please notice the difference in this question to the title of this blog. The difference may be subtle in print but large to your business. The difference is advertising. Having a great looking website is very important. But having a great looking website that is marketed well on the search engines is more important.

So how do you find a company to build a website geared towards advertising? Here is a great place to start, think local.

National companies often organize themselves in a very profitable way. Economies of scale are at hand. How do you create economies of scale? Mass production. How do you mass produce websites? Templates. You create 100 websites (example). Then you create a sales force to start calling businesses. A sales representative creates interest and makes a sale. The new client picks one of the websites that they like out of the 100 examples. The company then inputs the client’s information into the template and voila, the website is done. What happens when 10 other business in your market also buy the same template website from the same company? Now you have 10 very similar looking and similar coded websites in your market. If you have a number of similarly coded websites on the internet, than YOUR chances of good rankings on the search engines go down down down. Not all national companies are this way, but a large number of them are.

One last point to make, large national companies are often too large to react to market trends. By the time they organize a new initiative and launch it, the market is on to something new. Often times, these large companies are promoting internet tactics of yesteryear.

So why is a local company so much better? First, consider this. Don’t confuse local company for local freelancer. While a freelancer may be good at developing a website, or even marketing a website, they typically are not good at both. Think about it, if a person is diligent enough to sit in front of a computer and learn coding, html, and site design, usually their brain is wired differently than someone who understands good marketing and advertising tactics. It’s not unheard of, but rare. Freelancers usually have too much on their plate, with the design, the marketing, their billing, and everything else needed to run their small operation.

So a local web marketing company is the best option? Well, yes, usually it is! A local company will (should) come to see you. This is important so they can get an idea of your real image, who you are, what you’re about, what does your business look like, etc. They also typically employ a number of individuals that specialize in their respective fields, all working together to deliver the best product, at the most economical costs.

Brew City Marketing is a local company in Milwaukee, WI. We provide web marketing solutions that fit your business needs. We will meet with and listen to your needs. We design a program that fits your budget and deliver a website that is clean, crisp, modern, well organized, and most important, well optimized. People are using search engines at a higher rate today then ever before (31% of people use a search engine first when looking for a business, product, or service). Brew City Marketing can help you get found.

Brew City Marketing http://www.brewcitymarketing.com